When starting work with Quilter, we were tasked with creating a visual identity and brand world that would be used for both the master brand and the individual business units (B2C and B2B).

Part of the visual identity exercise included transitioning from a house of brands to a branded house architecture – bringing together the B2B and B2C brands into one single master brand.

Quilter was announced to the City in December 2017 and 2018 we launched the Quilter master brand to consumers during the Quilter Cup rugby match.

As part of their sponsorship of England Rugby, Quilter worked with the RFU to developed Kids First, a programme to change how kids are coached. It puts children at the heart of all coaching decisions, focuses on developing children’s confidence and encouraging fun on the pitch. Through this partnership, they aim to inspire a lifelong bond between children, adults and the sport, something rugby will benefit from for years to come.

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